As consumers with busy lives, we often hastily do our grocery shopping and don’t think much of products we don’t use or purchase. As a trademark attorney, I am consistently interested in blatant examples of trademark infringement I come across and thought to share one on today’s blog post.

The photo below was taken recently at a local grocery store here in Atlanta. It looks rather similar to a popular brand we all know (second picture), doesn’t it? The familiar bee was even on the side of the box. Just goes to show that the standard for trademark infringement (which is likelihood of confusion) can be as simple as a consumer shopping for cereal and doing a double-take when reaching for a box before realizing it’s the wrong product.


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David Lilenfeld